The Gigi Guide

Neutrals had their moment. 2026 is the year color takes over—and your closet is about to get a lot more fun.

Minimalism once ruled American aesthetics, but women are rejecting beige sameness and reclaiming color, joy, and unapologetic femininity. Discover why pink isn’t just a trend—it’s a cultural rebellion.

The Pop Princess aesthetic never died — it evolved. Here’s why the girly, colorful, confident fashion of Britney, Christina, Hilary, and early 2000s icons still shapes the way we dress...