The Gigi Guide

Minimalism once ruled American aesthetics, but women are rejecting beige sameness and reclaiming color, joy, and unapologetic femininity. Discover why pink isn’t just a trend—it’s a cultural rebellion.

Is coquette dead? Not even close. The aesthetic has simply evolved into a softer, more wearable, more grown-up version called Modern Coquette. Here’s what it looks like and how to...